While working at KDAWG Radio and as an intern in the University of Redlands' Office of Communications Department, I decided to brand KDAWG, to further putting the radio station on the map by continuing to give it an identity beyond the website I had created.
I managed the project by designing two versions of letterheads, envelopes, and business cards. The first choice, an eye-catching modern design, while the second was a more traditional option. I drew up printing specs and contacted the printer to receive quotes, after which I presented both options to the station manager at KDAWG.
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